CSI

About us

Our crew has always worked in data, and our digital marketing agency Kenekt Digital has always focused on data-based solutions with a focus on the human touch and authenticity in practice.

In doing what we do best, and inspired by the ethos ‘How far can we take this?,’ We started creating custom tools for better results. The result of inquiring minds bent on teasing the signal from the noise of the big data revolution is Consumer Search Insights.

Big Data Consumer Research Reimagined

We make sense of 3.5 billion daily Google searches to tell you what your consumers are looking for; literally. Kenekt Digital’s CSI dashboard allows you to explore, manipulate, combine and gain insights related to product development, marketing, strategy, SEO, and much, much more. The bottom-up, consumer-driven approach allows you to visualize historical and seasonal trends and sentiments in virtually any market.

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SERVICES

Product Development

How do you know if you are making the perfect product for your consumer? Colors, features, tech, body type, material (and much more). We tell you what they are looking for!

Marketing & Sales

No more guessing games. Focus groups are soooo Mad Men. Data based strategy for SEO, content, communication, outreach, and so much more, welcome to the future.

Operations

With our consumer insights you can optimize your digital operations. Think of merchandising, range, content and allocation planning.

USER STORIES

CSI
optimizes roles across your organization

As with Rome (or the internet), CSI wasn’t built in a day. We’ve spent years infiltrated in enterprise organizations making sure CSI optimizes roles across the company with the right data for the dashboard for each. No matter how stretchy the spandex, one size rarely fits all. Have look at a few use cases:

Product Design & Management

As a product designer, I want to know which product features (colour, materials, shapes, styles, technologies, names, activities, etc.) are important to my consumer and how they use them, so I can design the ultimate product that matches my consumers’ needs.

Brand Communications

As a brand comms manager, I want to know what drives the consumer on a non-product level (activities, product benefits and features, technologies, etc), so I can create an overarching brand message that reflects what is most important in the day to day life of my consumer.

Partner Management | Influencer Marketing | A&R

As an A&R Manager, I want to know my consumers’ most popular influencers, athletes, events, personalities, activities and learn everything I can about them to create a strategy to acquire and leverage the best partners in the best way for my brand.

Copywriting

As a copywriter, I want to know consumers' most used words and most relevant thematic topics, so I can create compelling and relevant copy, and connect more meaningfully with consumers.

Translation

As a translator, I want to know the most consumer-native translation of an English word in my local language, so that my translations are the most relevant to the local consumer and connect most effectively in their language.

Content Planning

As a Content Planner, I want to be able to identify the most popular consumer topics within a category or across several categories in order to plan creation of relevant content,

Board | C-Level | SMT

As a Board Member, I want to get actionable insights in an accessible format at a glance, so I can validate the current strategic direction, get inspiration for an alternative direction, and/or provide food for thought to my first line and beyond to do the same.

Merchandising

As a Merchandising Manager, I want to know everything about how consumers relate to my products, so I can merchandise the product accordingly to create a consumer-native expirience

OUR PROCESS

Extracting Data

We use proprietary software to extract tens of thousands of related keyword clusters from Google’s vast data stores.

Collating Explorable Dashboard

Finally, we deliver a visually attractive, interactive dashboard. Dashboards are tailored to specific roles which only include most relevant information for that role.

Defining and Expanding Inputs

After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).

Sorting and Categorising

Now that we have all the raw data, we undergo a process of codification. All modifiers, descriptors and attributes are tagged to indicate searcher intent.

Preparing Insights Dashboard

We next prepare an insight deck for the client which identifies key results.

Defining and Expanding Inputs

After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).

Defining and Expanding Inputs

After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).

Defining and Expanding Inputs

After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).

Defining and Expanding Inputs

After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).

Defining and Expanding Inputs

After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).

THE DASHBOARD: ACTIONABLE USER INSIGHTS

Are you struggling to gain a comprehensive overview of your market?
Our dashboards provide all the info you need at a glance.
Let’s have a look at Golf in a single market:

More Search for Women’s golf shirts in the US. When choosing shirts as your designated product type, you notice that there were more searches for women’s shirts last year than for men’s when gender is included in the search – a surprising insight for what is traditionally considered a more male-oriented sport. So you decide to include more women’s golf shirts as part of your catalogue and marketing strategy.

How would you choose which feature to focus on?
‘Long-sleeved’ is the most popular feature searched for. You have a look at the most popular features and see that ‘long sleeve’ is the most searched for option in the US.
When should you launch the product?
Major Dip in Demand beginning after August. The seasonality graph suggests that people are mainly looking for shirts between April and August with a spike of interest in June, this would be the best time to maximize marketing budgets. Demand drops precipitously after August, with an expected small uptick in the holiday season. Budgets should be allocated accordingly.
But what about the men?
Shoes dominate male-specific golf searches in the US. The data suggests that the most effective investment for online advertising efforts for men is in shoes. Dig deeper to find what features, colors, or technology are most popular.

SEE CSI IN ACTION

Complete the form and we’ll contact you to arrange a suitable time to show you how the CSI Dashboard: Actionable User Insights.