Consumer Search Insights
No matter your industry or organizational role, Kenekt Digital‘s Consumer Search Insights allow you to uncover and actualize unknown and untapped opportunities, and to guide your business closer to the consumer. The result is a more productive, optimized, and profitable organization.
By analyzing the ever changing sentiments of the daily 3.5 billion google searches, Kenekt Digital’s CSI allows you to explore, manipulate, combine, and gain insights related to product development, marketing, strategy, SEO, and much, much more. The bottom-up, consumer-driven approach allows you to visualize historical and seasonal trends and sentiments in virtually any market.
CSI data maps quantitative product demand and provides qualitative insights on the most popular features, colors, materials, styles, sizes, body types, and activities (and more) that consumers want most.
Take the guessing out of marketing and sales. Uncover exactly what the consumer considers most important about your product or business unit, and build a winning strategy around it. We can finally stop pushing products and start meeting consumer needs.
Leverage consumer insights to enable digital execution roles such as merchandising, range, content and allocation planning, and UX. With CSI data backing the structure of the consumer’s journey, their experience will be authentic and seamless.
We spent over 2 years studying roles in enterprise organizations in order to understand which consumer data is critical to their success, and to find new and disruptive combinations of roles and data.
We developed the CSI tool based on our findings. We quickly found that a one-size-fits-all dashboard actually fits no one, so we isolated 13 use-cases and created custom visualizations for each, so in the end, teams get exactly the data and insights they need to succeed without the noise.
After collecting initial inputs for inquiry - whether that be brands, franchises, influencers, products types - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets.
We use proprietary software to extract tens of thousands of related keyword clusters from Google’s vast data stores.
Now that we have all the raw data, we undergo a process of codification. All modifiers, descriptors and attributes are tagged to indicate searcher intent.
Finally, we deliver a visually attractive, interactive dashboard. Dashboards are tailored to specific roles which only include most relevant information for that role
We next prepare an insight deck for the client which identifies key results.
Our dashboards provide all the info you need at a glance.
More Search for Women’s golf shirts in the US. When choosing shirts as your designated product type, you notice that there were more searches for women’s shirts last year than for men’s when gender is included in the search – a surprising insight for what is traditionally considered a more male-oriented sport. So you decide to include more women’s golf shirts as part of your catalogue and marketing strategy.
‘Long-sleeved’ is the most popular feature searched for. You have a look at the most popular features and see that ‘long sleeve’ is the most searched for option in the US.
Major Dip in Demand beginning after August. The seasonality graph suggests that people are mainly looking for shirts between April and August with a spike of interest in June, this would be the best time to maximize marketing budgets. Demand drops precipitously after August, with an expected small uptick in the holiday season. Budgets should be allocated accordingly.
Shoes dominate male-specific golf searches in the US. The data suggests that the most effective investment for online advertising efforts for men is in shoes. Dig deeper to find what features, colors, or technology are most popular.
Complete the form and we’ll contact you to arrange a suitable time to show you how the CSI Dashboard: Actionable User Insights.