Our crew has always worked in data, and our digital marketing agency Kenekt Digital has always focused on data-based solutions with a focus on the human touch and authenticity in practice.
In doing what we do best, and inspired by the ethos ‘How far can we take this?,’ We started creating custom tools for better results. The result of inquiring minds bent on teasing the signal from the noise of the big data revolution is Consumer Search Insights.
We make sense of 3.5 billion daily Google searches to tell you what your consumers are looking for; literally. Kenekt Digital’s CSI dashboard allows you to explore, manipulate, combine and gain insights related to product development, marketing, strategy, SEO, and much, much more. The bottom-up, consumer-driven approach allows you to visualize historical and seasonal trends and sentiments in virtually any market.
Get Started TodayHow do you know if you are making the perfect product for your consumer? Colors, features, tech, body type, material (and much more). We tell you what they are looking for!
No more guessing games. Focus groups are soooo Mad Men. Data based strategy for SEO, content, communication, outreach, and so much more, welcome to the future.
With our consumer insights you can optimize your digital operations. Think of merchandising, range, content and allocation planning.
As with Rome (or the internet), CSI wasn’t built in a day. We’ve spent years infiltrated in enterprise organizations making sure CSI optimizes roles across the company with the right data for the dashboard for each. No matter how stretchy the spandex, one size rarely fits all. Have look at a few use cases:
As a product designer, I want to know which product features (colour, materials, shapes, styles, technologies, names, activities, etc.) are important to my consumer and how they use them, so I can design the ultimate product that matches my consumers’ needs.
As a brand comms manager, I want to know what drives the consumer on a non-product level (activities, product benefits and features, technologies, etc), so I can create an overarching brand message that reflects what is most important in the day to day life of my consumer.
As an A&R Manager, I want to know my consumers’ most popular influencers, athletes, events, personalities, activities and learn everything I can about them to create a strategy to acquire and leverage the best partners in the best way for my brand.
As a copywriter, I want to know consumers' most used words and most relevant thematic topics, so I can create compelling and relevant copy, and connect more meaningfully with consumers.
As a translator, I want to know the most consumer-native translation of an English word in my local language, so that my translations are the most relevant to the local consumer and connect most effectively in their language.
As a Content Planner, I want to be able to identify the most popular consumer topics within a category or across several categories in order to plan creation of relevant content,
As a Board Member, I want to get actionable insights in an accessible format at a glance, so I can validate the current strategic direction, get inspiration for an alternative direction, and/or provide food for thought to my first line and beyond to do the same.
As a Merchandising Manager, I want to know everything about how consumers relate to my products, so I can merchandise the product accordingly to create a consumer-native expirience
We use proprietary software to extract tens of thousands of related keyword clusters from Google’s vast data stores.
Finally, we deliver a visually attractive, interactive dashboard. Dashboards are tailored to specific roles which only include most relevant information for that role.
After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).
Now that we have all the raw data, we undergo a process of codification. All modifiers, descriptors and attributes are tagged to indicate searcher intent.
We next prepare an insight deck for the client which identifies key results.
After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).
After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).
After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).
After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).
After collecting initial inputs for inquiry - (go ahead, name anything: brands, franchises, influencers, products types) - we expand this list via all possible synonyms. Keywords are translated and localized for all target markets (klingon comes at additional cost).
More Search for Women’s golf shirts in the US. When choosing shirts as your designated product type, you notice that there were more searches for women’s shirts last year than for men’s when gender is included in the search – a surprising insight for what is traditionally considered a more male-oriented sport. So you decide to include more women’s golf shirts as part of your catalogue and marketing strategy.
Complete the form and we’ll contact you to arrange a suitable time to show you how the CSI Dashboard: Actionable User Insights.
No matter your industry or organizational role, Kenekt Digital’s Consumer Insights allow you to uncover
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